On June 27, 2023, the Goleta City Council unanimously adopted the new, five-year Economic Development Strategic Plan (Plan).  The plan provides a roadmap to guide the City’s efforts to support the business community and create a sustainable Goleta economy for all. The Plan was developed by key community and business leaders in response to a more than a yearlong robust community and stakeholder engagement process.

The plan calls for six imperatives—broad areas of focus supported by a set of Strategies—initiatives or actions designed to achieve Plan goals—and Objectives that will help the City measure progress and success. The six Imperatives from the Plan are outlined below:

• Amplify the reputation of Goleta as a world-class center of innovation and technology.
• Improve access to economic opportunity by increasing the availability of livable-wage jobs and enhancing support for local BIPOC and women-owned small businesses and entrepreneurs.
• Position Goleta as a local leader of high-quality, innovative affordable child-care and housing solutions.
• Enhance the experience of Goleta for both residents and visitors by leveraging Old Town’s unique historical and cultural identity and investing in district placemaking.
• Promote and advocate for smart investments in essential community infrastructure.
• Improve City Government support of local businesses and relationships with economic development stakeholders.

The plan can be viewed here: 2023-2028 Economic Development Strategic Plan.

The summary of the plan can be viewed here: Economic Development Strategic Plan Summary.

The Situation Assessment, which includes the results of the City stakeholder engagement process, is available here: City of Goleta Strategic Assessment.

The former Economic Development Strategic Plan, adopted in 2009, is available here: 2009 Economic Development Strategic Plan.

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