The City of Goleta is committed to helping local businesses thrive in accordance with the imperatives established in its 2023-2028 Economic Development Strategic Plan. This page contains resources for businesses including market and demographic data on Goleta, and information on how to connect with the local business community and other useful business development networks and organizations.

Starting a Business in Goleta

If you are considering opening a new business in the City, use our step-by-step Business Guide at the link below to find out how to get started.

For information on the City’s business license program, visit our Business License Program pages by visiting the links below.

General Business Licenses

• Business License Program

Specialty Licenses

• Cannabis Business License
• Firearms License
• Food Truck & Sidewalk Vendor License
• Massage Establishment License
• Massage Technician License
• Short-Term Vacation Rental (STVR) License
• Taxicab License
• Tobacco License

Goleta Market and Demographic Data

The following market and demographic information are produced by third-party software providers. The City of Goleta does not certify as to the accuracy of the information provided.

Buxton Data

• Core Profile Report - Buxton (January 2026)
• Leakage Analysis Report - Buxton (January 2026)
• Media Propensity Report - Buxton (January 2026)
• Retail Site Assessment - Buxton (December 2012)

Esri Data

• Market Profile - Esri (May 2018)
• Market Profile - Esri (October 2017)
• Market Profile - Esri (April 2015)
• Market Profile - Esri (May 2012)

Connect with the Local Chambers of Commerce

Other Business Resources